Say what they want, but most companies, businesses and brands still don’t know what they’re doing on social media.
Don’t believe me?
Go on the Facebook timeline or Twitter feed of a random big company or even a small business and you’re more than likely to see a very bland post with a link at the end of it, like this…
“Click here to get your seat at our next event! Just $27! What a steal!!! http://Bit.ly/event27$ Be sure to opt in! Don’t miss this!!!! #event #training #dontmissthis” – it’s sickening, right?
The post is schizophrenic – multiple calls to action won’t get you anywhere.
The truth is, it takes a lot of things to be continually successful on social media, but these three fundamentals apply to all platforms that exist and all platforms that will exist:
1) Only outstanding content can cut through the noise.
There is literally TMI right now. Everyone is a blogger, everyone is a source, everyone posts content. In fact, every second, on average, around 9,500 tweets are tweeted on Twitter, 2,300 Instagram posts, 2,000 Tumblr posts, 104,000 YouTube views and 2.4 million emails sent (source: http://www.internetlivestats.com/one-second/).
That means it’s soooooo easy to get lost in the noise.
So, no matter where you meet your consumer, you better show up with a knockout story.
2) Successful social media posts talk about what people are talking about.
A crucial mistake most social media users make is talking about what they’re interested in.
Newsflash – no one cares.
The only people who care about what you’re talking about are those who care about what you’re talking about!
So, talk about what the people are talking about. When they start talking about something different, talk about that instead.
3) You cannot win big in social media if you’re afraid of emerging technology.
Do you hate Periscope and Meerkat? Do you even know what they are? What about Vine & Snapchat?
If you know what they are but are not using them, let me guess – you hate them.
And if you hate them and are a social media manager or marketer, I have a message for you: Don’t be a snob.
Do not put your principles above the reality of the market.
Yes, a new social media might just be bikini shots & a bunch of noise right now (ahem, Periscope), but a smart entrepreneur, or open-minded brand manager will head over to a new social media, see the bikini shots and ask “how can I do better?”
Do not fear new technology. Welcome it. Learn it. Master it. Lead it.
What Social Media Fundamentals Do You Think Will Never Go Away? Let me know in the comments below!
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