OMG – FINALLY!
If you’re a social media nerd like me, you’ve been waiting on the day that Hootsuite (or another content scheduler) releases an integration with Instagram.
Before today, Instagram was the only holdout in the ‘core four’ social media platforms that didn’t have a scheduling integration.
Facebook – 1.4 billion users, allows scheduling integration within platform & through third-party apps
LinkedIn – 347 million users, allows scheduling integration through third-party apps
Instagram – 300 million users
Twitter – 288 million users, allows scheduling integration through third-party apps
But now Instagram has joined the team! Hootsuite announced today that it created an integration to allow you to control your Instagram account through its platform.
This native integration allows Hootsuite users to:
- Schedule and publish Instagram content
- Monitor and engage with Instagram audiences
- Securely share access to Instagram accounts across teams
- Create team workflows, including assignments and approvals for Instagram
So, what does this mean to regular Instagram users?
Like all other social media scheduling apps, probably not much.
But what does it mean to those who use Instagram for business, to attract leads and make sales?
It’s a game-changer!
All of these features will help you save really valuable time in managing Instagram for business.
Hypothetically, you could post all of your week’s (or month’s) pictures in one weekend. How much time would that save you?
You can also hand off Instagram posting responsibilities to an employee, but still get to do a final review before anything gets posted. How much worry would that save you?
This new integration will also make you a more efficient social media manager.
You can post and track results on every primary social media platform – Facebook, LinkedIn, Twitter, Instagram – all from within Hootsuite.
This is a huge move for Hootsuite and a very welcome one.
So…what app do you think is next to make this move to a scheduling integration? Maybe SnapChat? Let me know in the comments below!.
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