I had a good discussion earlier today in a Facebook group I’m a part of regarding the ‘via Hootsuite’ tag that appears on Facebook posts that are scheduled through Hootsuite – one of the largest social media management systems around.
The question was whether it’s worth scheduling posts through Hootsuite even though they are tagged with ‘via Hootsuite’ since it gives away the native feel – like in the image below.
There are many reasons to not use Hootsuite, but I don’t believe this ‘via Hootsuite’ tagline is one of them. Here’s why:
I use Hootsuite for most of my social media scheduling (for myself and clients) and while some of the Facebook posts do say they are ‘via Hootsuite’, I think the cost-benefit of scheduling through Hootsuite outweighs the time you spend in posting things manually.
The cost of having the ‘via Hootsuite’ tag on posts doesn’t outweigh the benefit of saving you time.
Here is what I recommend for social media scheduling: Schedule your tweets, Instagram posts & LinkedIn posts through Hootsuite (or another third-part scheduling application) – these posts do not include the ‘via Hootsuite’ tagline or any other ‘via’ tag.
When you’re scheduling posts to Facebook, if you have a Fan Page, you can schedule posts right from within the Fan Page – you don’t have to use a third party app.
So, I would recommend scheduling the posts from right within the Fan Page so that the posts are published as a natural post.
Now, if you just have a regular Profile Page, you’ll need to use a third-party app such as Hootsuite. But again, I think the benefit of saving time with scheduled posts outweighs the cost of posts showing up with a little ‘via Hootsuite’ tagline.
Actually, I think the ‘via Hootsuite’ tagline is sometimes beneficial because it gives a signal of credibility and professionalism since you’re using a scheduling app.
What do you think about the ‘via Hoostuite’ tagline on Facebook posts? What third-party scheduling apps do you use? Let me know in the comments below!
