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Entrepreneurship, Marketing, Online Marketing

10 Elements of A Great Website

By Juan V López @JuanVLopez · On July 20, 2015

There are many elements of a great website, but most rest on these 10 qualities:

(Please Note: All screenshots were taken from Infusionsoft.com, a website for small business marketing & sales automation)

1) User Experience

If the user is not happy with their experience on your website, they won’t stay. They want information relevant to their needs and they want to find it quickly and easily. A website that takes a long time to load or that is chunky will hurt you.

2) Good Content

Good writing and valuable information is what makes the internet work. People may come to your website for a variety of reasons, but they will keep coming back to your website because of the valuable content you publish through it.

Screen Shot 2015-07-20 at 8.01.31 PM

A blog on the Infusionsoft website.

 

Include information on who you are, what you sell, why you do what you do, why are you the best and why should I buy from you?

3) Lead Capture

When somebody visits your website, you should initiate calls to action that advance the sales process.

Screen Shot 2015-07-20 at 7.57.53 PM

A lead capture mechanism on the Infusionsoft site.

Here are some example Calls to Action to test out:

• Request a Free Quote (linked to short easy form)
• Sign-up for E-mail Updates (forms based with text that says “Why your information is safe”)
• Request a ‘no strings attached’ Brochure
• Download Our Price List
• Download Our Free Product List
• Like this blog? Enter your info here & you’ll get info on new stuff just like that!
• Print This Free Coupon for 10% Off Your Next Purchase (include an expiration date)
• Click here to learn the top 10 mistakes every __________ is making

4) Credibility

A good website instills trust from visitors. Good website design takes this into consideration by incorporating items that help identify that you are a legitimate resource, such as logos of publications you’ve been featured and awards you’ve won.

Screen Shot 2015-07-20 at 7.57.29 PM

5) Mobile Responsive

More and more people are looking at your site from a mobile phone or web enabled device. If your site is not mobile ready, you are losing clients. You need to have a mobile-ready site not only for your clients, but for your SEO rankings (sites with lower scores get docked down).

6) Clean Visual Design

Design is an all encompassing word for all the visuals elements of your website — logo, font(s), white space, theme/template, layout and colors.

Screen Shot 2015-07-20 at 7.58.13 PM

7) Good Navigation

Ever heard of “mystery meat navigation”? It is when there are pretty graphics without text. You have to hover your mouse over each graphic to find out what it is. Horrible! Another bad one to avoid is using vague or non-standard wording for navigation. Use a simple navigation bar to keep your users organized and give them a clear path to what they are looking for.

8) Grabs Visitors’ Attention

On average, you will get less than 8 seconds to grab the visitor’s attention. Think about this: they’ve landed on your page while browsing the web. You know very well what sifting through all those web pages means, right? They’re probably looking for something quick and valuable. If a user does not find value or use in your website within less than 8 seconds, they’re gone.

Screen Shot 2015-07-20 at 7.57.14 PM

9) Resources

More than 95% of visitors who land on your website will not be ready to buy. Make sure to have content ready to offer them where they can learn more about what they’re looking for and get more indoctrinated to your content.

10) Customer Proof

Customer proof is a powerful indicator of trust. Include a few of your best (short) testimonials on your front page. Adding names & photos make the testimonials that much better.

Screen Shot 2015-07-20 at 7.57.43 PM

What elements do you think are essential to a website? Let me know in the comments below!



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Juan V López

Juan is a digital marketing & motivational specialist – with a unique perspective in both of these areas. As an avid marketer who's worked with some of the top wealth builders in the world and driven empowerment speaker who thrives on changing lives, Juan's sole purpose in life is to help others identify theirs.

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Juan envisions a world where people are moved by their purpose to commit great acts daily, while maximizing their potential and developing their character.

He is an digital marketer, empowerment speaker and MBA. He is a son of 2 Mexican immigrants and a first-generation college student.

Juan spoke at TEDx University of Nevada in January 2015 and has spoken at more than 50 schools, events and organizations since then, ranging from elementary classrooms to business owners.

He is driven to change lives through perspective, power and perseverance.

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